Portfolio

Givenchy ‘Cityscapes and Delicate Details’ Look Book

The Givenchy ‘Cityscapes and Delicate Details’ Look Book is a class project in which we were asked to choose a luxury brand and design a look book that accentuates the brand image. For this project, we created a look book for the brand Givenchy as well as styled, directed, and photographed the looks within. During the COVID-19 pandemic, my project partners and I were scattered in different cities across the East coast, however we used the distance to our advantage. While we all collaborated on the design, layout, technical photoshoot details, and story telling process, we each chose to shoot the looks in our respective city and divide our look book into chapters. You can find my photoshoot under the chapter ‘Atlanta et Hydrangea’.

Givenchy ‘Cityscapes and Delicate Details’ Process Book

Delaroq New Product and Supply Chain Creation

‘Red By Ralph Lauren’ New Product Marketing INITIATIVE and COMMERCIAL

Holzweiler Geographic expansion initiative

Thesis Final Presentation:

Co-branding and logomania: The rise or fall of the luxury brand

Monique Lhuillier Visual Space Design and app prototype

Glossier BEauty Product Launch

Pure Allure SkinCare MArketing

Emilio Pucci Fragrance Product Creation

Fragrance creation Workshop

Jacquemus Visual Narrative for Consumer Engagement

FAshion Trend Journals

The Givenchy ‘Cityscapes and Delicate Details’ Process Book is a class project in which we were asked to choose a luxury brand and design a look book that accentuates the brand image. Before creating our official look book, we were asked to document our process through a corresponding process book. In this process book you can find our thought process and strategy for completing the Givenchy ‘Cityscapes and Delicate Details’ Look Book. Our team roles, brand selection / purpose, strategy, tools / equipment, and production schedule are all included within.

‘Delaroq New Product and Supply Chain Creation’ is a group project I worked on for class at SCAD. For this assignment we were instructed to choose a small business and conduct research on their history as well as analyze their business environment. Next, we were asked to create a new product that this company can sell and create an entire supply chain process from start to finish. In this presentation you can find our tech packs, time and action calendar, purchase orders, and logistics.

‘Red by Ralph Lauren’ is a project I created for one of my advertising classes at SCAD, in which we had to create a new product for the brand and create a marketing initiative for the product as well as a commercial. The product I decided to create for Ralph Lauren is a red wine that the hospitality sector can use to add to their restaurant wine lists. Inside this process book I present you with the reasoning for this products existence, why it will do well compared to competitors, as well as a detailed execution plan for marketing initiatives and their corresponding budget.

Below the process book for ‘Red by Ralph Lauren’ you can find a commercial dedicated solely to this project. A combination of stock video and personal videography helped bring this product to life and represent Ralph Lauren in all its glory.

This commercial was filmed with the help of other SCAD students in the film school at SCAD, along with family and friends who graciously modeled/acted for the video. A labor of love, this video represents some of Ralph Laurens key values of family and love.

Holzweiler Geographic Expansion Initiative is a group project I worked on for class at SCAD. For this assignment we were instructed to choose a business and conduct research on its workings, then we were to present our case as to why it should expand globally. Our group chose to expand the Norwegian brand Holzweiler to New York City in the United States. For this assignment we not only intensely researched the brand and market, but we also created physical store locations, promotional marking plans, and financial plans for the execution of this expansion.

This slide deck includes the presentation form of my thesis for SCAD. Through my thesis, I hoped to learn the ways in which co-branding and logomania affect luxury brand equity. I conducted a very detailed literature review and primary research including interviews with professionals in the industry and surveys taken by both the aspirational audience and traditional luxury consumers. I also suggest solutions to increase brand equity. To read more of my thesis paper please contact me.

‘Monique Lhuillier Visual Space Design and App Prototype’ is a project I made to show the ways in which the Monique Lhuillier brand could benefit from another location based in Palm Beach, FL. Here I have conducted an analysis of the brand and designed a 3D space for the “new” store location, as well as an app prototype for the brand to offer to customers looking to make a weekend trip out of their visit to the new location.

(Link to App Prototype shown in presentation: http://yellow-paper-6668.animaapp.io/?r=1&p=BLUhU3A&s=home-page)

‘Glossier Beauty Product Launch’ is a project I created at SCAD to explore the aspects of what goes into a product launch. Here I have conducted research on the brand as well as the market, created strategic objectives for this launch as well as a product (which includes the creation regarding ingredients and primary/secondary packaging). I have also created day in the life profiles for our target market and a series of marketing strategies.

‘Pure Allure Skincare Marketing’ is a class project I completed for my luxury marketing class. For this project I was asked to create both a fake brand and a fake product that my brand could sell. I chose to create a skincare brand I call ‘Pure Allure’. Once I had created said brand and product, I was asked to create a brand situational, STP, and SWOT analysis, as well as a marketing mix. Once I had set a stage for my brand and product, I was instructed to create multiple marketing strategies and explain how they will help elevate my brand. Lastly, I created a brief marketing financial analysis to estimate how much my marketing plan might cost.

In my ‘Emilio Pucci Fragrance Product Creation’ presentation I have created a new fragrance for the Emilio Pucci brand. To begin the presentation, I detail the inspiration behind my brand choice. I then move on to explanations as to the meaning of the name ‘Reflections’ for the fragrance, and the meaning behind the primary/secondary packaging as well as inspiration boards for our production team. I then settle on a price point and scent direction for our fragrance creators and create a launch/distribution time plan for our product. This presentation also includes a sales forecast, 3 major marketing initiatives, and a final plan for continuation after this launch succeeds.

In this fragrance creation workshop I conducted for class at SCAD, I created scent trials from a series of fragrance facets that would match an overall feeling. Once I finished creating the scent trials I chose my favorite scent and developed primary and secondary packaging as well as a name for this fragrance.

An interactive process book I created for the Jacquemus brand which includes an ad concept, and the creation of a GIF and Video Advertisement.

Bohemian Trend Analysis

Zara Scenario Planning

Prada Analysis

Fendi Luxury Advertising Campaign

Tiffany & Co. CSR Analysis

ZAra CSR Analysis

Why have there been No Great Women Artists? - Linda Nochlin Presentation

COVID Impacts on SUpply Chain

A collection of fashion trend journals that I have created for my trend forecasting class. These trend journals detail a number of trends, their affect on both merchants and consumers, as well as my own personal opinions on each trend.

The Bohemian Trend Analysis is a collaborative project completed for one of my SCAD classes. My project partners and I were assigned a trend, in this case the Bohemian trend, and asked to describe its history as well as analyze its components. We were also asked to create a forecast as to where we see this trend heading in the future.

In ‘Zara Scenario Planning’ I take a look into the Zara brand and map out the path and future moves Zara will take depending on different scenarios, both realistic and extreme. This includes the creation of a steep analysis and mapping out driving forces for the next 15 years.

This Prada Analysis is a class project I completed at SCAD. For this project, I analyzed Prada’s history, core competencies, competitive environment, core business practices, and future positioning.

‘Forever Yours, Fendi’ is a Luxury Advertising Campaign completed as a class project at SCAD. For this project I created an ad lob, multiple print advertisements, and a billboard advertisement for the brand Fendi. Within, I detail the purpose behind my slogan ‘Forever Yours, Fendi’ and describe how I use the insinuation of a love letter from Fendi to the customer as a way to market the brand.

Here I have created an in depth analysis of Tiffany & Co.’s Corporate Social Responsibility practices for one of my classes at SCAD. I begin this project by introducing the company to the class and then go on to analyze its commitment to people, the planet, and product. I close this presentation by offering my own recommendations to the company for CSR initiatives. Overall, I found Tiffany & Co. to be a very CSR focused company with a true dedication to giving back.

Here I have created an in depth analysis of Zara’s Corporate Social Responsibility practices for one of my classes at SCAD. After highlighting the ways in which Zara gives back to their community and environment, I rated their CSR initiatives out of 10 and described why I gave them the rating I did. Lastly, I closed this presentation by asking my fellow classmates a series of 3 questions and started our class discussion.

This presentation is one I created to present to my Art History class at SCAD. Here I give some history into Linda Nochlin as well as summarize and analyze her famous essay “Why Have There Been No Great Women Artists?”

Personal Branding Process Book

For this class assignment, I completed a brief analysis on how COVID-19 made an impact on the global supply chain and consumers. I also spoke on the future of the supply chain post-COVID as well as my own opinion on how I see the COVID leaving a lasting impression.

The Personal Branding Process Book is a class project I completed in which I market/brand both myself and my style for the use of hire. Within this assignment I detail my mission as a woman entering the fashion industry, the mood portrayed by my personal style, and the technical aspects that help build a brand. This includes the process of creation for my logo, business cards, customized header, and email signature.

Diverse World Fashion Magazine S/S ‘20

Diverse World Fashion Magazine S/S ‘20 is a student run fashion magazine at Florida State University’s campus. During the creation of the Spring/Summer ‘20 issue, I was awarded the role of Womenswear Director. In this position I was leading all concept creators using womenswear in their photoshoots. My position was to help each concept creator or creator group to maintain fashion forward looks that were cohesive with their corresponding concept. Some of my other duties included: keeping an eye out for props or clothing that corresponded with certain shoots; creating a virtual closet so other members can add pieces they would like to contribute; contacting each concept director (or concept group) weekly to track progress; setting deadlines for each group to have all of their clothing by; and tracking clothing/accessories used during each shoot.

While my work is spread throughout this issue as a director, you can find my personal concept creations, ‘Jungle Dreams’ on pages 48-57 and ‘Uprooted’ on pages 60-69, as well as on the Cover page.

Diverse World Fashion Magazine A/W ‘19

Diverse World Fashion Magazine A/W ‘19 is a student run fashion magazine at Florida State University’s campus. During the creation of the Autumn/Winter ‘19 issue, I was a concept creator for the magazine. In this position I was able to create, style, and direct my photoshoot concepts. I was in charge of everything from location, lighting, photography style, beauty, and styling.

Within this issue you can find my concept ‘London Fashion Week’ on pages 10-17, and my concept ‘Mob Ties’ on pages 52-59.

Diverse World Fashion Magazine S/S ‘19

Diverse World Fashion Magazine S/S ‘19 is a student run fashion magazine at Florida State University’s campus. During the creation of the Spring/Summer ‘19 issue, I was a concept creator for the magazine. In this position I was able to create, style, and direct my photoshoot concepts. I was in charge of everything from location, lighting, photography style, beauty, and styling.

Within this issue you can find my concept ‘Apollo’ on pages 46-53, a well as on the Cover page.

Oil Portraits by Renée Marcelle Kocian

Company Research paper: Christian Dior

Art history Critical Response Statements and Exhibition Review

Here you can find a collection of oil portraits I have painted throughout the years. The women I have painted here are all women who inspire me. they are beautiful both inside and out, and have contributed to the world in amazing ways, whether that be through their work with Unicef, activism for change, or by the way they influenced the world of beauty.

An 18 page paper on Christian Dior for my Business class at SCAD.

A collection of 5 critical response statements and 1 exhibition review created for my Art Criticism class at SCAD.